Emojis Are Coming To Facebook (Cue Smiley Face)

Pretty much anyone with a handful of fingers and a keyboard knows Facebook needs more responsive options than just three primitive buttons. Life’s way more complex than “Like,” “Comment,” and “Share,” am I right?

It seems Facebook developers have finally heard our cries of anguish. According to Tech Crunch, they’re adding six new “Reactions” to capture the full range of human expression.

In addition to that ol’ faithful thumbs up icon, these Reactions will include love, laughter, happiness, shock, sadness, and anger. While we would’ve also appreciated “Hangry,” and “Who wants tacos?” (it’s lunch time over here, sorry), these will do for now.


Don’t click that blushing “Yay” face just yet, because Facebook will initially be testing the new feature in Spain and Ireland exclusively before they decide to tweak it and/or figure out an official roll-out schedule. According to Facebook’s Director of Product Adam Mosseri, the reason for those specific countries is because they each have largely national user bases, which makes them ideal for testing. Plus, Ireland is English speaking, while Spain lets Facebook judge how effective “Reactions” play with the non-English crowd.

And you better “Love” these round little dudes, because Mosseri confirmed that once they’re there, you’re stuck with ‘em. Here’s a video showing off the feature you’re sure to be wowed by. Really could’ve used that “Wow” button right about now.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.

Posted by Chris Cox on Thursday, October 8, 2015